Digital Marketing Campaign Specialist

1 day left

Recruiter
Anonymous
Location
Shrewsbury
Salary
25000.00 - 35000.00 GBP Annual + GBP25000 - GBP35000/annum
Posted
16 Oct 2019
Closes
13 Nov 2019
Contract Type
Permanent
My client are a global leader in sensor, software and autonomous solutions and they are looking for a Digital Marketing Campaign specialists to join their growing, expanding team near Birmingham.

You will mainly be responsible for developing and executing multichannel marketing automation campaigns.

With a focus on demand generation, this role will identify and create high-impact and targeted campaigns to achieve revenue and business objectives, as well as drive traffic to the website, increase awareness and generate leads for the sales funnel. You will work closely with other marketing teammates and business stakeholders to deliver the marketing programmes, supporting execution across the globe.

Main Tasks:

* Run and optimise automated, digital, inbound and outbound marketing campaigns based on various criteria to drive client engagement

* Work with marketing and key stakeholders including sales to develop and deliver a cohesive plan that facilitates growth

* Analyse and report the effectiveness of campaign activities

* Support global and regional teams with the management of digital advertising strategies

* Management of marketing automation databases in line with the company data protection policy

Requirements:

* A minimum of 2 years' prior experience in B2B campaigns, lead-generation, analytics, KPI reporting and strategy-planning.

* Hands-on experience with marketing automation platforms (Salesforce, Pardot, Marketo or Hubspot experience preferred but also could have experience in Eloqua, Active Campaign, Act on, Adobe Campaign, IBM Marketing Cloud and Get response)

* Demonstratable experience of building engagement plans, including the construction of Emails and landing pages

* Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

* Experience of digital advertising platforms such as AdWords, Adroll, LinkedIn, ABM platforms etc.

Salary/Benefits:

* Up to GBP30,000 base DOE plus 10% bonus

* 25 days holiday

* Pension

If you are a Digital Marketing Campaign Specialist looking for a new exciting opportunity please apply ASAP