PPC Manager

Recruiter
Culture Recruitment
Location
West Midlands
Salary
£25000 - £32000/annum Bens
Posted
26 Aug 2019
Closes
20 Sep 2019
Ref
1240767603
Sector
General
Contract Type
Full Time
My client is a brilliant leading digital agency based nr Wolverhampton train station looking for a PPC Manager paying £25-32,000 DOE

Their services cover most aspects of digital marketing including PPC search engine marketing, display advertising, website design and build, video creation and distribution and specialist reporting.

They are looking for a paid search expert with a minimum of 2 years' experience, ideally in an agency environment.

You have a passion for all things paid search and have up to date qualifications across paid search, Google Shopping and Google Analytics.

You enjoy taking ownership of your clients' paid search strategy, leading monthly account reviews with your client, and take pride in over-delivering against client expectations.

You are process driven and detail oriented, as well as being a team player helping those around you to grow.

Paid search is a significant area of growth for us and we need to expand our existing PPC team.

We offer SME's an affordable route into a managed PPC service and deliver campaigns for hundreds of local customers.

Your role will be to set up and manage these campaigns and ensure that we delight, retain and grow our customer base.

Onboarding new customers and setting up campaigns in line with their goals
Overseeing client strategy and campaign best practice
Working with Head of Paid Search to deliver quality processes and strategies for all key accounts
As a Google Ads expert, you'll be supporting junior members of the PPC team and business development team to deliver against their objectives
Attending client review meetings and preparing and presenting campaign reviews
Performing account audits for prospective customers, including communicating opportunities to the sales team and / or clients
Provide monthly reporting & conduct review calls to active accounts
Can independently design, launch and manage campaigns
Analysing conversion rates and making landing page recommendations to improve campaign performance
Point of contact for campaign queries and amendments
Manage the creation of keyword lists using the planner
Monitor keyword bids, budget caps, impression share, quality score and other core metrics
Provide creative copy suggestions
Raise concerns if budget is underspending /overspending or is inadequate
Ensure all campaigns are on track to deliver campaign goals
Keep up to date with developments in the Matchcraft platform
Keep up to date with industry developments and updates to Google Ads productsKeep active Google certifications

Qualifications/Education/Training

College / University education
Google certified
Bing accredited
Certified in Google Analytics Experience

Minimum 2 years of agency experience in a Paid Search role
Actively managed Google Ads campaigns on behalf of multiple customers Personal Attributes

Data-driven decision making
Excellent communication skills
Ambitious and takes pride in delivering quality work
Analytical thinker & detail oriented
Passionate about digital marketing and paid search industry
Self-motivated & problem solverAble to manage multiple priorities and work well under pressure

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