Category Manager Fresh Foods

A F Blakemore
Willenhall, West Midlands
22 Aug 2019
11 Sep 2019
Hair & Beauty
Contract Type
Full Time
Category Manager (Fresh Foods)

A.F. Blakemore & Son Ltd is one of the largest and most forward-thinking family-owned businesses in the UK. The company began life in 1917 as a counter service grocery store and has grown from these humble beginnings into a company that now employs more than 7,800 people with a turnover in excess of £1.1 billion.

The company is the largest independent convenience store operator in the UK with 600 independent retailers plus over 300 company owned SPAR stores.

A.F. Blakemore's success has been built upon a distinct culture focused upon positive and friendly relations with staff, customers and the communities it serves. The Blakemore Way is a means to define this culture and ensure that the longstanding values of the Blakemore family will continue to drive the company's growth for the next century.

Position: Fresh Development Manager
Location: West Midlands with the requirement for UK and occasional international travel
Job type: Full Time, Permanent
Salary: £Very Competitive with excellent benefits package including Bupa, car and more.

About the role:

Responsible for the development of fresh food solutions to step change fresh food category participation across our business units, growing sales and margin opportunities.


- Consider current and future consumer trends to develop food solutions, translating these into sales opportunities.
- Create compelling arguments and a case for change to influence key stakeholders to collaborate and support the implementation of innovative food solutions within feed me now and feed me later missions.
- Work collaboratively to develop and organise all commercial activities for fresh food solutions including products, services, sourcing and identifying opportunities for in-house production where appropriate.
- Implementing controls and monitoring systems to ensure that service levels and sales meet quality, service and profitability targets.
- Developing relationships / partnerships with key suppliers through Joint Business Plans to support in developing the product portfolio, quality and service levels for the fresh category.
- Lead the positioning and assortment of the Fresh Food range, using data and insight to encompass KVI's, Own Label, Ethnic and Seasonal products.
- Responsible for preparing budgets considering retailer and consumer demands.

About you:

- Has real drive to deliver results, is tenacious and self-motivated.
- Experience and a proven track record in creating and delivering innovative fresh food solutions in Convenience and food Service environments.
- Demonstrable commercial insight with very strong numeracy.
- Methodical and analytical, using data and insight to deliver innovative concepts that meet consumer needs whilst growing sales and margin.
- Ability to work collaboratively within a high performing team.

You may have experience of the following: Category Manager, Senior Category Manager, Category Executive, Product Manager, Brand Manager, Range Manager, Retail, FMCG, etc.

Ref: 88377

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