Marketing Campaign Executive - 1 Year FTC

Recruiter
LIZ PINKS MARKETING RECRUITMENT LTD
Location
Rugby
Salary
28000.00 - 32000.00 GBP Annual
Posted
10 Apr 2019
Closes
08 May 2019
Sector
Sales
Job Type
Executive
Contract Type
Permanent

Marketing (Campaign) Executive 1 year Mat Cover to (potential) Perm | Rugby | Professional Services | GBP28,000 - GBP32,000 | Fantastic Benefits

Ref: ZR_45_JOB

About the Highlights:

  • Data-driven full-mixed marketing position: planning, executing and measuring
  • Product marketing and demand generation focussed hands-on role
  • Absolutely fabulous experienced Hiring manager who would be a delight to work for
  • An excellent caring cultured company, backed by an American success story where they genuinely look after their employees
  • This business doesn't like to lose good people, so although a permanent role can't be promised, it would be their intention to work towards as they are a growing business.
  • Exciting time to join this company as a new Marketing Director has positively restructured the marketing teams in the group to be "departments of excellence"

About the Company:

  • This UK market leading, professional services B2B business is going from strength to strength
  • With an excellent well-respected senior management team, the direction and mission provide a common goal for all employees
  • They have a positive culture, family feel working environment and enjoy working together. People actually bounce into work!
  • This success story prides itself on its strong values that resonate through the entire workforce
  • Although this is a contract, they want this person to really feel a part of the team and are recruiting as if it's a permanent role

About the Overall Objective:

  • The main objective of this position is to plan, execute and measure multi-channel marketing campaigns to drive leads for the sales team using data and insight to improve effectiveness and measure ROI.

About the Responsibilities:

  • Following company research and a change in strategy, this business has defined its value propositions and is positioning themselves as experts in each vertical sector.
  • Understanding the customers you are targeting is key, so you will proactively and willingly research and understand the nuances of your given verticals (and be fully trained)
  • Campaign Management: planning, delivering and measuring integrated lead generation marketing campaigns by project managing skill specific colleagues, i.e. product management, data, digital, marketing services, design and outsource to agencies
  • Plan multi-touch campaign acquisition and nurturing programs with compelling calls-to-action and execute hands-on and via colleagues and agencies
  • Campaigns include; direct mail, email, social media, press, events, seminars, exhibitions, and videos. (but welcome your ideas and input)
  • Develop a 'test and learn' culture within the campaign management teams, driving improvements in efficiency and marketing ROI
  • Sales support materials; collateral production and writing (editing) sales presentations

About the Requirements:

  • B2B marketing experience, ideally related to professional services i.e. insurance, finance, law, tax, accountancy - but not essential
  • Other B2B industries that could transfer skills are IT, Technology, Training, logistics or general B2B services
  • Commercial data-driven marketing experience, e.g. using past campaign or market data to formulate an effective campaign with clear objectives from the outset
  • Most important thing is the right personality, see below

About the Person:

  • Happy liaising with many stakeholders at all levels
  • Results driven, commercially minded
  • Creative thinker
  • Determined and passionate about marketing
  • Willing to learn
  • Eager to prove themselves
  • Can-do attitude
  • Easy to get along with, good team player

About the Package:

  • GBP28,000 - GBP32,000
  • 25 days holiday + bank holidays
  • More benefits such as pension
  • Healthcare/Dental if perm