Assistant Retail Marketing Manager - Online & Third Party Performance
We are currently recruiting for two Assistant Retail Marketing Managers to join our Retail Marketing Management team at Vertu Motors Ltd. We are looking to create a dynamic team to manage the marketing comms, events and lead generation across 9 brands and 35 dealerships. You will be working with a number of well-known automotive manufacturers including Nissan, Renault, Peugeot, Toyota and Hyundai. This role can be based in either our marketing hub in Gateshead or the West Midlands area.
About the Role
Within this role you will have influence directly over the Marketing outputs for the divisions and support individual retailers. You will focus on online and third party-performance. You will provide good quality marketing assets and deliver campaigns for the division in order to drive opportunities to do business. You will be supporting the Retail and After Sales activities in line with manufacturers campaigns, plus Vertu driven projects. You will deliver all activity in line with FCA and manufacturer brand guidelines. This role will report to Head of Strategic Marketing and will work closely with the divisional teams. Key Accountabilities • Divisional Online Performance • Review & Optimise performance of the franchise pages of the website. a. Preparation and sharing of reports - bespoke to Division, Franchise, Dealerships • Online Performance and attribution reporting • GA reporting & analysis • Manage dealership social pages: Drive dealership posting, monitor content, drive as owned channel • Retailer third parties & Online virtual showroom standards • Preparation and sharing of reports - bespoke to Division, Franchise, Dealerships • Management of lead generation via third parties (Auto Trader, Car Wow) • Manufacturer Ambassador for the brands we represent • Compliance: Ensure all activity is legally and brand (franchise and Vertu) compliant • Update Manufacture portals
For this role we are looking for you to be an exceptional communicator with the ability to influence. You will have experience of working and delivering marketing campaigns and have great commercial awareness. With a bachelor's degree in a relevant field you will have a high regard for standards and attention to detail and will have a creative approach to multi- channel marketing, with particular strength in Digital. Experience of managing and maintaining local marketing budgets is also required.
What you can expect
If you are successful you can look forward to ongoing training opportunities, career progression and a range of benefits you would expect from an employer of choice, including a competitive salary, company car, share incentive plan, Vertu rewards and pension scheme. If you are interested in joining the most progressive team in the industry please apply now.