Digital Marketing Executive

Big Red Recruitment Midlands Limited
£30500/annum + Incremental Salary & Benefits
31 Oct 2018
15 Nov 2018
Contract Type
Full Time
A Digital Marketing Executive is required at a growing global retailer based near to Tamworth. In this role you will drive retention and revenue through app marketing, display remarketing and email marketing.

In an empowering role, you will work to define the strategies for both the app marketing and display remarketing for a burgeoning and rapidly expanding eCommerce function.

The ideal candidate will have experience of mobile digital marketing and be able to demonstrate proven success. You will also likely have had experience with Display Management platforms such as adservers and DSPs, preferably with the Google stack along with good experience of email marketing including automation and retargeting techniques.

Strong interpersonal skills are a must as you will manage stakeholder relationships, coordinate marketing efforts with other specialists in the team and manage and external creative agency resource.

ROLE: Digital Marketing Executive
SALARY: GBP30,500 & excellent package (Incremental salary, workplace pension with increments through service, 5 weeks holiday + 8 bank holidays, death in service, long service reward, paternity, maternity and adoption pay, bike to work scheme, sick pay, discounted gym membership, shopping & travel discounts, perks scheme)

LOCATION: Near Tamworth, commutable from Sutton Coldfield, Nuneaton, Hinckley, Lichfield, Burton-upon-Trent, Ashby-de-la-Zouch, Birmingham, Coventry, Solihull, Walsall, Derby, Cannock, Stafford, Leicester, Loughborough

Digital Marketing Executive Main Responsibilities:
- Defining the eCommerce app marketing and display marketing strategies
- Utilising display management tools such as DoubleClick Campaign Manager and Bid Manager
- Analysing customer data to create segments that will deliver a personalised experience
- Optimising repeat order rate, customer lifetime value, and marketing performance through A/B testing
- Agency management
- Weekly and monthly reporting and analysis - creating insight to drive change
eCRM Executive experience required:

- Email marketing best practice, automation and retargeting
- Experience with mobile digital marketing
- Experience with or knowledge of display management platforms - adservers and DSPs
- Knowledge of CRM disciplines such as life-cycle marketing and recency, frequency, monetary modelling
- Stakeholder management skills

The team are friendly and supportive and the environment is suitable for energetic and driven individuals who want to learn and thrive as they grow personally and professionally.

Big Red are recruiting for this role exclusively with interview dates booked. For more information please apply now or call (Apply online only) and ask for Pete Felton or David King.

eCommerce, eCRM, CRM, hybris, email marketing, targeting, marketing campaigns, e-commerce, websphere, google analytics, adwords, google shopping, doubleclick, e commerce, app marketing, google display, display marketing

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