Communications Manager

Recruiter
ROYAL NATIONAL COLLEGE FOR THE BLIND
Location
Hereford
Salary
28734.00 GBP Annual
Posted
05 Jul 2018
Closes
24 Jul 2018
Job Type
Executive
Contract Type
Permanent
Job title: Communications Manager
Directorate: Communications
Reporting to: Charity Chief Executive
Hours: Full Time
Salary: RL5.37 = GBP28,734 pa
Closing Date: 23 July 2018
To manage the communications team of a national charity, leading on the development and implementation of a communications strategy that effectively engages all core stakeholders and enables RNC to meet its strategic and charitable objectives.
For an informal discussion contact Lucy Proctor on .
Please note we can only accept applications on our own application form and do not accept CVs.
Main Duties and Responsibilities:
  • Line manage the Commercial & Business Development Officer and Communications Officer, including setting targets, managing performance and, through example, creating a dynamic and successful working environment
  • Develop and implement an integrated communications strategy incorporating digital and traditional media, emerging platforms and marketing techniques
  • Work closely with the Fundraising Manager, Student Recruitment Manager and Commercial Manager to ensure a joined-up approach to communications and branding, including developing strategies to support their work
  • Effectively manage the communications budget, including the setting and monitoring of expenditure as agreed through the annual budgeting process; analyse the return on investment of potential advertising and promotional opportunities
  • Develop relationships with key media to secure and grow media coverage both offline and online, ensuing the right messages reach the right audiences and trigger the desired outcomes
  • Oversee the production of electronic and print publications, taking a personal lead on major items such as the prospectus and the website, ensuring consistent branding and quality of content across all materials
  • Where necessary liaise with external design and development houses on major publications and digital media platforms, particularly the website, including preparing a brief, obtaining quotes and ensuring all deadlines are met
  • Write and edit briefings, news reports, press releases and other forms of internal and external communications
  • Develop a co-ordinated plan of digital communication activities with clear prioritisation, objectives and targets, improving our engagement with current and prospective students and other stakeholders, from customers to fundraisers
  • Keep up to date with new trends in digital media, exploring and integrating new opportunities, particularly with regard to reaching prospective students and fundraising. Listen to the online community and respond to their changing needs, recommending new approaches and initiatives as appropriate
  • Recognise crisis issues that threaten RNC's reputation and consult with the Chief Executive and Principal promptly, making recommendations as required
  • Initiate suggestions for content and respond to requests for support from colleagues across the College to ensure that communications output reflects the full range of activity and news
  • Support marketing colleagues and others within the College by suggesting improvements to marketing and communication activities, proactively offering ideas and advice and helping to promote events and activities
  • Work with the Chief Executive, Principal and other colleagues on lobbying activities including responding to consultations, preparing briefings for civil servants and politicians, and presenting compelling supporting evidence
  • Advise the Chief Executive, Principal and SMT on effective internal communications; help to enable every colleague to be an effective communicator and ambassador
  • Undertake ongoing analysis of the digital activity of competitors, supporters and other relevant organisations, ensuring colleagues are informed of significant developments, producing an annual summary report and highlighting best practice
  • Research and report on successful online, offline and viral campaigns and make recommendations for creative new approaches to marketing RNC, with a particular emphasis on student recruitment and income generation
  • Monitor all digital media usage statistics and the user journey through the website and respond to any issues that might emerge from these data
  • Develop and improve the way we deliver content on our website, including increased use of multimedia and interactive initiatives
  • Act as an ambassador for RNC, including but not confined to undertaking speaking engagements, acting as a spokesperson with the media where appropriate, and attending events
  • Develop and deliver effective methods of quality assurance and quality improvement making use of benchmarking and industry standards for all communications activity. In particular, ensure that all RNC materials are fully accessible and usable
Disability Confident is a government scheme designed to encourage employers to recruit and retain people with disabilities and those with health conditions. The Disability Confident scheme has taken over from the previous Two Ticks Positive about Disabled People scheme.
As a Disability Confident Committed Employer we have committed to:
  • Ensure our recruitment process is inclusive and accessible
  • Communicate and promote vacancies
  • Offer an interview to people with a disability who meet the minimum requirement
  • Anticipate and provide reasonable adjustments as required
  • Support any existing employee who acquires a disability or long term health condition, enabling them to stay in work
  • At least one activity that will make a difference for people with disabilities
General responsibilities of all staff:
Safeguarding
RNC is committed to the principles and practices of safeguarding. We believe that the safeguarding of all RNC students has paramount importance, and everyone in the College shares an objective to help keep young people and vulnerable adults safe. Each staff member is required to take personal responsibility for ensuring the safeguarding of our students, maintaining own knowledge and understanding through continued familiarity with RNC policies and guidance, promoting safe practice and reporting any concerns
Equality & Diversity
RNC is committed to upholding the values that underpin current equality and diversity legislation. We recognise the importance of equality and diversity being an integral part of our work, to promote equality and prevent unlawful direct or indirect discrimination. Each staff member is required to take personal responsibility for ensuring equality and diversity is recognised and promoted in all aspects of the role, maintaining own knowledge and understanding through continued familiarity with RNC policies and guidance
Health & Safety
RNC is committed to the health, safety and welfare of our students, employees, and all visiting stakeholders. Each staff member is required to ensure that they and others take notice of and operate within RNC Health and Safety guidelines.
Continuing professional development (CPD)
RNC is committed to the development of its staff. The successful applicant will be required to take part in RNC's programme of continuing professional development and will be encouraged to communicate and discuss their personal and team development needs with managers and colleagues.
Note: This job description covers the main, current duties and responsibilities of the job; however, it is subject to review and amendment in the light of developing or changing organisational needs. Other activities commensurate with this Job Description may from time to time be undertaken by the Job Holder.
PERSON SPECIFICATION - Communications Manager
Experience - Minimum/Essential
  • Past experience in a similar role, or strong experience as a Communications Officer or similar and able to demonstrate readiness for a first management position
  • Demonstrable evidence of using digital and traditional media channels effectively to deliver marketing content and key messages
  • Developing and maintaining effective relationships with stakeholders
  • Creating targeted content that achieves measurable ROI; monitoring and reporting including evaluation/making recommendations
Experience - Desirable
  • Past experience of working with young people and/or people with a visual impairment
  • Working in an education environment
  • Working with and reporting to a governing board
  • Tendering for and project managing a new website
  • Acting as spokesperson for an organisation
Assessed through application, task and interview
Knowledge/skills - Minimum/Essential
  • Strategic and creative thinker with proven experience of working on diverse and wide ranging communication strategies including all forms of media
  • An excellent understanding of traditional media on a regional and national level
  • Strong knowledge and understanding of current and emerging trends in digital media
  • Strong operational and project management skills
  • Highly developed skills in self-management, team management and motivational leadership
  • Excellent advisory skills, confidence in giving advice and information to senior managers
  • Proven influencing, networking and negotiating skills
  • Confident communicator and presenter
  • Excellent written and oral communication skills, including the ability to adapt messages and styles for different audiences
  • ..... click apply for full job details