Customer Insight Executive

33000.00 - 36000.00 GBP Annual + GBP33000 - GBP36000/annum
14 Mar 2018
11 Apr 2018
Job Type
Contract Type
To represent the voice of the luxury global customer in all aspects of the business. Identification of the current and future customer. Monitoring how our brand health and perceptions are changing in response to our activity and messaging within the competitive context.

Key Responsibilities and Tasks

Represent the voice of the 'luxury' customer across all functions
Analysis of global wealth and luxury trends to feed into early stage planning process and identification of potential opportunities for the company
Monitor brand health within the competitive context through the Brand Equity research - brand tracking and F1 dips and provide visibility to internal stakeholders.
Using brand health data to assess ROI on marketing activities across regions
Work with the regional planners and collate regional inputs to develop a clear picture of the global customer
Assist with the development and embedding of the customer segmentation for the next generation of customer and products - cluster analysis and typologies
Bring together case studies of luxury brands and activities outside of automotive to provide learnings on our journey to being a true luxury brand
Reporting of key data and insights in a concise manner with clear recommendations
Working with external research agencies to ensure programmes meet needs, are delivered efficiently, on time and within budget.
Work cross functionally and build relationships with all departments to gather and share insights - presenting insights to internal teams
Be the expert on Luxury trends and provide regular reports to help support more long-term thinking
Support the FAB activity and provide clear insights to the business on the female customer
Ownership of the Insight newsletter (internal) - relevant articles/POVs/features
Provide insights on brand partnerships and relevant brand fit and associations
Help to identify the next generation of customer and how their attitudes vary (Millenials),
Support additional insight activities - customer clinics, confidential events, launch events
Some travel may be required

Qualifications and Experience

Degree educated or relevant advanced professional qualification
Experience of analysing and interpreting information to produce relevant insights
Experience of working within the luxury segment
Strong project/event organisation
Experience of research design/methodology
Fluency in foreign languages desirable
Excellent communication skills, both written and oral., including presenting to senior audiences
Comfortable talking to customers in various situations - customer facing role
Attention to detail combined with ability to see the bigger picture.
Future thinking in approach and open to new ideas
Ability to work on multiple projects and prioritise to meet deadlines