Ecommerce Digital Media & Content Executive

Recruiter
Wood Workers Workshop
Location
Worcestershire
Salary
Competitive
Posted
14 Mar 2018
Closes
15 Mar 2018
Job Type
Executive
Contract Type
Permanent
Job Description
Job Title
Full Time Ecommerce Digital Media and Content Executive
Reporting to
Finance Director
Hours of Work
8:30 am until 5:00 pm - Monday-Friday
Place of work
The Threshing Barn, Welland Road
Salary
GBP18,000- GBP20,000 per annum depending on age and experience, plus payment for working at Trade Shows outside normal hours, paid at normal hourly rate
Principal Functions

Responsible for communication and marketing to our customers and growing our social media presence; working autonomously to manage the social media strategy for the online retail business (B2C) selling premium imported products using the Shopify ecommerce platform.

Growing the business' social media engagement and producing graphics and copy for email campaigns, blog and social media channels. Creating compelling, customer-centric campaigns that drive traffic and encourage conversion and improve bounce rate. Measure and optimising all campaigns and producing reports on performance and ROI.

Planning and executing high quality product photography and video content and producing artwork for all marketing channels using Adobe Photoshop, InDesign and Illustrator. Research and implement marketing automation into the business as well as identify new selling channels and online marketplaces such as Amazon.

When required, assisting the Sales Team with dealing with orders and enquiries over the telephone, email and face-to-face, as well as helping to build knowledge about the business' products (1,000 lines). Working at our Trade Shows a few times each year (includes some weekend working outside normal hours which will be paid at normal hourly rate).

Grow the profile of the company owner as an influencer and expert in their field

Key Responsibilities And Tasks

  • Managing a Social Media strategy for the business, including a social media content calendar; scheduling and managing the output on everything
  • Growing the business' social media engagement using Facebook, Instagram and YouTube
  • Creating great looking graphics and writing engaging and meticulously crafted copy for our email campaigns (using Mailchimp), blog and social media channels.
  • Creating compelling, customer-centric campaigns that drive traffic and encourage conversion and improve bounce rate.
  • Having a hand in advert ideas and copy for our ecommerce site working with the sales team
  • Assisting with the planning and execution of high quality product photography and video content, including image and video editing.
  • Producing artwork for all marketing channels, including our ecommerce site, digital adverts, social media and offline, using Adobe Photoshop, InDesign and Illustrator.
  • Implement marketing automation within the business and use it is a key part of our marketing funnel to generate leads and boost conversion.
  • Research and implement new selling channels and marketplaces such has Amazon
  • Measuring and optimising campaigns across all digital marketing channels and producing reports on performance and ROI.
  • Preparing for and working at industry events and Trade Shows 4-5 times per year (some weekend working is involved)
  • Grow the profile of the company owner as an influencer and expert in their field
  • Quality Assurance
    • Following and adhering to company procedures and standards
    Health And Safety
    • Identify and report any potential risks and hazards
    • Ensure compliance with Health and Safety legislation
    Other Duties
    • Participate in training and development activities to ensure own continuous professional development.
    • Cover the duties of other staff as and when required.
    • Any other duties as determined by the Finance Director
    The above mentioned duties are neither exclusive nor exhaustive and the post holder may be required to carry out such other appropriate duties as may be required.

    Person Specification - Ecommerce Digital Media and Content Manager
    Essential
    Desirable
    Contra-indication
    Education
    • Good Standard of Education (GCSE A-C) Grades in English, Maths and Science
  • Further Education to NVQ/A Level Standard in Business Studies, Design or Marketing
  • Higher Education to any HND/Degree level
  • No qualifications
    • Experience
      • Minimum of 2-3 years experience in Digital Marketing role
      • Good understanding of the Digital Media landscape
      • Experienced in the use of Google Analytics, Facebook Ads Manager and Adwords
      • Experience in Adobe Photoshop, InDesign and Illustrator or similar
      • Well versed in creating beautiful copy and being a useful sub editor (meticulous spell checker)
      • An understanding of Mailchimp (or similar) Facebook and Instagram
      • Used to working independently and accurately
      • Have a full understanding of the conversion funnel and experience in the use of ecommerce platforms such as Shopify, Magento, Big Cart etc. for a B2C business, ideally a premium goods company
    • Experience of researching and implementing new sales channels such as Amazon and EBay marketplaces
    • Experience of Marketing Automation
    • Interest in and/or skills in Product Photography or creating, YouTube videos
    • No experience
      • Personality
        • Ability to communicate well at all levels
        • Listening skills
        • Highly motivated
        • Enthusiastic Team Player
        • Well organized
        • Flexible with a "can do" attitude
        • Ability to use own initiative
        • Trustworthy and Reliable
        • Practical with a common sense approach
        • Poor communication skills
        Interests
        • Balanced range of interests
        Circumstances
        • Ability to work at Trade Shows several times a year
        • Occasional weekend and Bank Holiday working
        • Full Driving license
        • Car owner
        • Inability to drive
        • Inability to work at Trade Shows several times a year
        • Inability to be available out of hours, weekends, bank holidays.
        Interested? Register for free now and apply today!