CRM Executive

Michael Sharma Group Ltd
£25,000 per annum
10 Mar 2018
22 Apr 2018
Contract Type
Full Time

Client: My client is a market leading retailer, with a nationwide presence, bucking the trend and growing every year.

Role: We are looking for a self-motivated and forward-thinking Loyalty & CRM Assistant with a passion for digital marketing to join the market-leading multi-channel team based in Hams Hall, Coleshill. This role would be suited to a CRM or Loyalty Assistant or Executive from either an e-mail marketing or loyalty background who has a keen interest in customer loyalty and campaign management.

About the role

Supporting the management and development of our Rewards Card programme

  • Build and implement the Reward Card strategy including planning, briefing, implementation and analysis
  • Coordinates the day to day delivery of the loyalty programmes to ensure the achievement of the key performance indicators
  • Provide regular reporting on Reward Card performance and identify areas to help optimise the programmes going forward
  • Work cross functionally to support the wider business objectives in-line with Reward Card customers' needs
  • Provide store and customer service support with Loyalty Card queries.

Planning, creating and executing targeted multi-channel customer communcations

  • Create and deploy customer email campaigns. These may including local marketing campaigns, updating automated programmes or large-scale promotional campaigns.
  • Support the Email Marketing Manager, Customer to develop best in class customer segmentation within the Reward Programme.
  • Co-ordinate and manage programmes within the Reward Scheme including (but not limited to) a Welcome Programme, Birthday Programmes or an Anniversary Programmes.

About You

  • 1+ Years' experience in a Loyalty / CRM marketing role
  • A strong understanding of Loyalty Card programmes
  • Experience in working with data analysis and segmentation
  • Strong project management - ability to manage and deliver several campaigns at the same time
  • A strong team player with ability to develop strong working relationships across teams
  • Excellent Microsoft Excel and reporting skills
  • Excellent verbal and written communication skills.
  • Flexibility to adapt to a fast-changing commercial environment
  • Full driving licence

Interviews: Interviews will be conducted on an ad-hoc basis until the right candidate is found

Start date: Ideally, the right candidate will be starting by the end of March, or early April, so apply now to avoid dissappointment.


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