Product Marketing Manager
A Birmingham charity who provides advice and services to families is looking for a Product Marketing Manager.
This Product Marketing Manager position will cover the full marketing mix, making sure that every working day will be filled with variety. You will manage, develop and deliver full offline and online marketing activity for a product portfolio within different divisions of the business. Working closely with the Business Development Manager, you will be responsible for creating email campaigns, developing and implementing marketing plans, providing trend analysis and market research to guide campaign planning and using search marketing techniques to optimise search engine visibility and website conversion rates. This role is a mixture of traditional and digital.
What we're looking for
We're looking for a product marketer with a minimum of two years' experience in a b2b role, who is able to apply themselves to both digital and traditional marketing campaigns. You'll have excellent copywriting skills and will ideally hold a CIM or IDM qualification. In addition to this, your expertise will lie with social media marketing, SEO techniques, PPC, working with external agencies, direct mail campaigns, email marketing and managing budgets. This role requires a strong communicator who has demonstrable analytical skills.
What's on offer?
The salary on offer is up to £25,000. This is an opportunity to work for a well established and highly respected charity.
This job was originally posted as www.totaljobs.com/job/80426996