Digital Marketing Executive

UK Shidai Education
09 Mar 2018
12 Apr 2018
Contract Type
Full Time
Digital Marketing Executive


UK Shidai Education is one of the leading providers of educational consultancy services in the UK. Located in the city centre of Birmingham, we specialize in providing education planning as well as university and college application services for international students within the UK and overseas. Due to company’s growth, we are looking to recruit Digital Marketing Executive to support the company’s projects.

Main Duties and Responsibilities:

• Formulate new media (WeChat, Weibo, etc) development and content plan, implement different online interactive activities, based on company development strategy.
• Analyse operational and user behavior data, formulate and adjust the release strategy, build up user numbers, pageviews as well as interaction rate, in order to establish effective activity planning and operational methods to improve user’s activeness.
• Be responsible for new media management, work with third party website and platform for business cooperation, resource allocation.
• Evaluate the effectiveness of promotion activities, analyse data and feedback, and summarise activities result.
• Understand, collect and learn the on-line activities of popular third party social media accounts, analyse operation data, choose the best plan to use.

Person Specification:

• Fluent in Mandarin Chinese.
• Educated to degree level, at least 2 years’ experience in new media operation (eg. WeChat and Weibo).
• Strong capability in planning, innovating and implementing new media activities.
• Great ability in catching latest news, passion for internet culture, accurate understanding of user’s needs, capability in online user activity planning.
•Great sense of responsibility, good team player, very willing to learn and accept new things, willing to work under pressure.
• Logical thinking, capable of writing media/activity plan