Marketing Executive

Spear Recruitment Ltd
£20000 - £26000/annum Dep on Exp
01 Feb 2018
20 Feb 2018
Contract Type
Full Time
Marketing Executive
Salary: £20,000 - £26,000 depending on skills and experience
A global leader in their sector. They are becoming a media brand with the plan to work alongside their customers to design, develop and execute their marketing plans to see an exponential return, this company holds UK publishing rights for 2 major sector specific publications.
The company is CRM and data orientated, with Digital and Online being a key strategic focus, not only in terms of a channel for marketing, but as a platform for servicing their customers. As such the role has a digital bias; however the integration of traditional marketing elements is essential to continuing to raise brand profile and acquire and retain new business, and the wider mix includes Events, Sales support collaterals, PR & Comms, and Brand-led activities. In this respect candidates need to understand the full marketing mix, but be exceptionally well versed in Digital and Online marketing practices, trends, and capabilities.
The main focus of your job will be executing the marketing strategy for 2 major publications in the UK. Reviewing the performance and continuing to develop new ideas set out by the Head of Marketing. This will include traditional and digital media so experience of both in needed for this role.
Key responsibilities:
• Execute the marketing plan to the agreed deadlines and high standards
• Review performance of the current marketing actions to ensure the business target is on target
• Communicate with existing customers to drive loyalty and retention
• Working with all depends to explore all avenues of exposure
Key experience required:
• Full marketing mix experience is preferred with a strong knowledge of digital platforms.
• Marketing experience of a health and fitness brand would advantageous
This vacancy is being managed by Prakash Das at Spear Recruitment Ltd.

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