CRM Manager

Recruiter
Leamington Spa Marketing & Creative
Location
Long Lawford
Salary
£35,000 per annum
Posted
11 Aug 2017
Closes
15 Sep 2017
Sector
General
Contract Type
Full Time
Fantastic opportunity for a CRM specialist looking for a position at managerial level. My clients, a large, successful business based in Rugby, have had continued success and growth within their market since they were first established over 25 years ago. They are now looking for a CRM Manager ASAP and are looking to pay circa £40,000.

Ideally looking for a candidate coming from a B2B background who has an in-depth knowledge of Salesforce and can provide insight and analysis on the CRM strategy.

Other responsibilities will include:

• Work with the Marketing Communications Manager to design & deliver an overarching CRM strategy that grows customer acquisition, loyalty and lifetime value

• Define and implement an effective customer behaviour driven communications plan, identifying high quality audiences and driving engagement throughout the customer lifecycle.

• Analyse customer retention activity and customer behaviour, identifying areas of concern or opportunity

• Take ownership for the management and enrichment of customer data with the CRM system

• Produce clear, concise reporting for all of your activity and take ownership for analysing reports to draw insightful conclusions that will help to feed future recommendations

This is a real opportunity to gain a position in a business that supports growth and has an open and friendly working environment. If you believe you are suitable, please get in touch via Sam.Allen@reedglobal.com or 01926 438110.

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