Media & Content Executive

Recruiter
redrow plc
Location
Wilnecote
Posted
11 Aug 2017
Closes
19 Sep 2017
Sector
General
Contract Type
Full Time

Working within the Group Communications team, the Media & Content Executive will help to deliver the communications strategy by actively engaging in social media and taking responsibility for content creation across a range of functions and channels. The role will also involve supporting the regional customer service teams in implementing a key part of Redrow’s social media strategy and liaising with external agencies when appropriate.

Key Responsibilities

Social Media

  • Monitoring all social media channels and assigning content to the regional teams for them to answer - utilising Redrow’s social media technology: Crowd Control HQ
  • Responding to customers on social media in order to establish how we can help / where they reside.
  • Identifying and reporting on any trends that are observed: both within our own social media channels and the wider industry.
  • Working closely with the marketing team on social media strategy and plans.
  • Ensuring the social media monitoring tool, 'BuzzMonitor’, is updated and managed with all the latest search terms.
  • Working with the Media & Content Manager to be a key point of contact for Redrow’s regional Customer Service teams.

Content

  • Creating engaging content in line with Redrow’s strategy and social media objectives
  • Supporting staff users with help and advice related to social media.
  • Helping the Group Communications Director and Media & Content Manager with administrative support.
  • Helping to manage Redrow’s external agencies as and when required.
  • Helping to ensure the efficient implementation of Redrow’s content plan.

Public Relations

  • Co-ordinating responses to media enquiries as and when required.
  • Assisting in PR-related administration - including organising bi-weekly conference calls and collating status reports.
  • Helping to collate the team’s monthly Board report.

Key Skills and Requirements

  • Excellent verbal and written communication skills
  • Creative individual; someone who is happy to share their ideas and thinking.
  • A passion for social media and the transformative impact it can have on the relationships between businesses and consumers.
  • A keen eye for detail.
  • Previous experience using social media within a business environment is desirable.
  • The successful candidate will ideally be educated to a degree-level or equivalent.