Digital Marketing Executive
Marketing Executive, West Way Nissan Group (Based at Wolverhampton)
This is a fantastic opportunity to join the Marketing Department of West Way Nissan, the UK's largest Nissan Dealer Group.
The key responsibility is to support the Marketing Manager in driving traffic and enquiries into the business for all departments. In the role, although you will be expected to carry out general Marketing duties, your focus will predominantly be in developing our digital presence including social media. The role will also be responsible in ensuring we are fully maximizing on all web opportunities and have a full understanding of our results in both traffic and conversions. There is also an expectation for the role to carry out non digital activity and department cover.
You will be responsible for continuing to develop the West Way Nissan brand while maintaining Nissan marketing standards and have the ability to manage multiple and varied projects at the same time.
· Written Skills
You must have good written skills with the ability to adapt the tone of voice used to the relevant media in order to produce a range of online and offline communications.
· Information Gathering & Analysis
You will need to be able to gather information from various sources including liaising with senior management within the business and analyse the results of our campaigns. The ability to think creatively and solve problems and understand our traffic and conversion levels is important. You will also be expected to challenge our agencies on the effectiveness of our activity.
· Personal Effectiveness
The ability to use a broad range of personal and interpersonal skills to analyse problems, manage workload and make effective decisions is key. You'll need to be able to create positive relationships with colleagues and suppliers in order to meet deadlines, organise activities, implement decisions and communicate clear and consistent messages to maintain effectiveness and efficiency of West Way Nissan's marketing spend.
We offer a competitive salary, pension, life cover, car purchase scheme, 23 days holiday rising to 25 with service.