Media & Communications Manager - Birmingham
About the team
The Media Relations team is part of PwC UK’s overall Corporate Communications Group, which includes Internal Communications and Online Presence - reporting directly to the Executive Board through the Director of Communications and Head of UK Media Relations.
Independent measurement and analysis shows that the team is the market leading press office in the professional advisory sector.
PwC in the UK has ambitious goals, which are being delivered within a challenging and changing regulatory environment. The UK firm is part of the PwC global network, which offers exciting communications challenges and opportunities, working with colleagues across the international network on projects and issues.
About the role
We’re looking for an experienced media and communications manager on a 12 month maternity cover contract to join our national communications team. The person we want will be based in Birmingham, support our other Midlands offices and contribute to our UK-wide activities.
The ideal candidate is probably already an experienced media relations professional who knows the region well and can build on PwC’s position as the leading commentator across the Midlands. He or she will be a confident, articulate self-starter who is also a collaborative team player. They’ll demonstrate outstanding writing skills, a nose for news and combine digital and online flair with sound judgement and the ability to create and maintain great stakeholder relationships.
We’re looking for someone who can identify innovative and relevant regional stories and articles, interpret global reports and surveys and communicate these to external and internal audiences. From Brexit and Blockchain to interest rates and insolvency, we want a digitally-savvy, versatile communicator who can:
- Demonstrate proven experience in developing and delivering successful media relations campaigns on a variety of topical economic, financial and business issues;
- Show a real understanding of the economic, political and business drivers impacting the UK and the Midlands region in particular;
- Influence and build strong relationships with senior stakeholders and colleagues; and
- Bring creativity, ideas and experience to a high performing communications team.
Here’s what you’ll do
The role involves managing and delivering region-wide communications, including internal and external communications, media relations, social media, online content development and staff communications. Reporting to the UK head of Media Relations, you will:
- Work closely with internal stakeholders and spokespeople to drive positive, innovative and impactful media relations activity and enhance the firm’s reputation as the UK’s leading professional services firm.
- Work in partnership with the Midland’s chairman in promoting regional strategic objectives to internal and external stakeholders and with the region’s client and market development (CMD) team in highlighting PwC initiatives and campaigns.
- Develop, implement and co-ordinate communications programmes based on thought leadership, market developments and marketing-led initiatives and provide advice and guidance on content, positioning and delivery.
- Support the entire Midlands region, including regularly visiting and promoting PwC offices in East Midlands and Milton Keynes; occasional travel to London will also be required.
- Collaborate with Media Relations colleagues across the UK on wider campaigns in support of the firm’s strategic priorities and work closely with colleagues to share experience and best practice and excellence in market leading communications.
- Deliver effective and appropriate media contact programmes for key spokespeople and manage corporate and personal brand development.
- Respond quickly and efficiently to incoming media enquiries and share in the national out-of-hours press rota.
- Build and maintain a solid understanding of the priorities of the firm and its business lines.
The skills we need: essential
- Prior media relations / communications experience within a services / business-to business environment – either in house or agency, or both.
- A track record of managing and delivering high impact PR campaigns, handling challenging and complex technical matters and sensitive issues.
- A comprehensive understanding of the Midlands region, in terms of geography, politics and business and a strong network of relevant journalist and industry contacts, both in the region and nationally
- Excellent writing and analytical skills, and proven ability to plan, manage and deliver projects
- Strong understanding of business and current affairs, and interest in a wide range of industries.
- Proven ability in using digital and social media as effective media relations tools.
The skills we need: desirable
- Experience in delivering campaigns for consulting, digital, public sector, and/or macroeconomic issues would be an advantage.
- Experience in analysing and interpreting complex data, reports and surveys.
- Strong stakeholder management skills and ability to manage multiple projects.
- Some crisis management and/or business continuity experience.
Internal firm services
In order to deliver a first-class service to our clients, we need first-class support internally. Internal firm services is a network of specialist support professionals and includes marketing, recruitment, human capital, finance, technology, learning and development, procurement, to name but a few. Each team plays a vital role in making sure we have all the right resources, services and technology across our business.
The skills we look for in future employees
All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, ‘The PwC Professional’ and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.
We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool, as well as those who reflect the diverse nature of our society. And we aim to encourage a culture where people can be themselves and be valued for their strengths. Creating value through diversity is what makes us strong as a business and as an organisation with an increasingly agile workforce, we're open to flexible working arrangements where appropriate.