Working within the Group Communications team, the Media & Content Executive will help to deliver the communications strategy by actively engaging in social media and taking responsibility for content creation across a range of functions and channels. The role will also involve supporting the regional customer service teams in implementing a key part of Redrow’s social media strategy and liaising with external agencies when appropriate.
Social MediaMonitoring all social media channels and assigning content to the regional teams for them to answer – utilising Redrow’s social media technology: Crowd Control HQResponding to customers on social media in order to establish how we can help / where they reside.Identifying and reporting on any trends that are observed: both within our own social media channels and the wider industry.Working closely with the marketing team on social media strategy and plans.Ensuring the social media monitoring tool, ‘Buzz Monitor’, is updated and managed with all the latest search terms.Working with the Media & Content Manager to be a key point of contact for Redrow’s regional Customer Service teams.
ContentCreating engaging content in line with Redrow’s strategy and social media objectivesSupporting staff users with help and advice related to social media.Helping the Group Communications Director and Media & Content Manager with administrative support.Helping to manage Redrow’s external agencies as and when required.Helping to ensure the efficient implementation of Redrow’s content plan.
Public RelationsCo-ordinating responses to media enquiries as and when required.Assisting in PR-related administration – including organising bi-weekly conference calls and collating status reports.Helping to collate the team’s monthly Board report.
Key Skills and RequirementsExcellent verbal and written communication skillsCreative individual; someone who is happy to share their ideas and thinking.A passion for social media and the transformative impact it can have on the relationships between businesses and consumers.A keen eye for detail.Previous experience using social media within a business environment is desirable.The successful candidate will ideally be educated to a degree-level or equivalent.
This job was originally posted as www.totaljobs.com/job/75462889