Marketing Executive

Recruiter
Rugby Recruitment
Location
Rugby
Salary
23000.00 GBP Annual
Posted
10 Aug 2017
Closes
07 Sep 2017
Sector
Sales
Job Type
Graduate
Contract Type
Permanent

Marketing Executive - Rugby

Job Purpose:

Implementation of the marketing strategy to achieve corporate goals within the target market. Supporting the sales function both internally and externally and strengthening of the overall brand awareness.

Implementation of Head Quarter campaigns and clear communication to the sales teams. Initiate product launches in co-ordination with sales management and in compliance with corporate marketing standards

  • Attending marketing and product launch meetings
  • Attending UK Sales Meetings and engaging with Territory Managers on completed and planned marketing activities
  • Planning of marketing activities for the Trade/Precision Division including writing a marketing plan and devising a schedule
  • Assisting with the development of the marketing budget and managing agreed budget
  • Marketing campaigns for product launches to include:

- Collating available information on products to present to Territory Managers and other UK staff

- Writing press releases for Trade and Precision and liaising with Media

- Creating and sending marketing e-mails to customers

- Designing and creating adverts/product information leaflets using design software (Previous experience in design packages, particularly Photoshop and InDesign)

- Co-ordinating promotions

  • Developing campaign ideas and launching to the market including:

- Flyer / brochure design and production

- Development of target lists of customers

- Analysing customer and sales data to review marketing campaigns and trends

- Managing customer contact details and maintaining contact through newsletters

- Ongoing competitor monitoring, focusing on prices and product range analysis

- Development of our E-Commerce activities

- Designing and creating sales and marketing literature for customers (sell out support), incorporating dual branding

- Manage and update website

- Managing POS (point of sale) equipment and promotions

- Planning and coordination of events including Trade Shows, exhibitions and buying group meetings to include:

- Venue arrangements and bookings

- Stand equipment and displays

- Literature

- General administration

Sales Overview

Providing marketing support to the Territory Managers 'in the field'

  • Working closely with the Customer Service Team to maximise existing territory business through marketing initiatives
  • Participate constructively and effectively as a member of the Sales Team. Identifying and communicating marketing opportunities
  • Supporting customers with their marketing activity

Criteria

Good educational background, preference given to those at graduate level.

  • Strong systems skills, particularly in Photoshop and InDesign. SAP knowledge desirable.
  • Excellent communication, organisational and administration skills, supported with a sound background in marketing principles.
  • Previous experience within marketing.

(Full time or consideration given to working 4 days per week (salary pro-rata)

Excellent company benefits

Location - Rugby

Salary range GBP23,000 - GBP26,000

Excellent company benefits

Location - Rugby