Product Marketing Manager
A fabulous opportunity has arisen for a Product Marketing Manager to join a leading distributor of own brand and branded beauty products based in Tamworth. Supplying to both Professionals and Retailers, they have a passion for the brands they work with and scour the globe to bring the best of the best to their customers.
The Role: The Product Marketing Manager will be responsible for owning one of the flag-ship brands within the business and have complete ownership around NPD, pricing, promotional activity and all brand marketing communications. With one direct report, the Product Marketing Manager will also have responsibility for all commercial reporting on brand performance and forecasting and will look for new innovations to grow the portfolio.
- Market analysis- trend research, customer feedback and competitor research
- Range reviews and NPD
- Pricing and negotiation
- Promotional marketing
- Brand positioning and product marketing activity through multi-channel activity
- Strong relationship management- understand distribution channel management and the requirements to market a product B2B2C
The Candidate: To be considered for this Product Marketing Manager role, you will have worked as a product or brand manager where you have been responsible for owning the whole cycle of research and NPD, through to pricing and promotion. You will understand how to create campaigns with a multi-channel approach in order to grow brand awareness with end-user consumers and support professional customers with product information. You must be able to demonstrate strong commercial acumen, where you have grown a brand or portfolio and have worked previously within a tangible consumer product business, ideally beauty/cosmetics. You must also be comfortable working in a fast-moving, autonomous environment. Some travel internationally would also be required to attend exhibitions and trade shows.
The role would suit an existing Product Manager or Brand Manager or Category Manager who is looking for a higher level of autonomy and line-management experience.
The role will be office based in Tamworth, a short distance from the M42 with a competitive salary in line with market. Commutable from Birmingham, Warwick, Stafford, Coventry, Atherstone
Product Marketing Manager, Tamworth, GBPcompet