The main purpose of the role is to develop and deliver communications to support operational policing priorities using channels appropriate to our audiences (incorporating campaigns, internal communications, digital communications, media and social media communications and reputation management).
- Develop and deliver tactical communication strategies, initiatives and plans (internal and external) in line with policing priorities using a wide range of communication channels. Lead on specific areas of organisational communications.
- Provide strategic advice and guidance to senior officers / managers in relation to major and critical incidents, policing priorities and operations and corporate reputation risks.
- Participate in an on call rota to provide 24/7 availability to provide strategic advice and guidance to manage risks to reputation and public confidence and respond to major and critical incidents.
- Develop and deliver advice and training to enhance the communication capability and capacity of the workforce.
- Develop and implement appropriate policies and guidance.
- Ensure Warwickshire Police and West Mercia Police comply with relevant legal requirements and national best practice.
- Make best use of appropriate technology, good communication practice and devise innovative, effective communication solutions to deliver targeted communications to meet operational priorities.
- Deliver key messages and communications using internal communication channels, digital and social media, media communication channels and marketing opportunities.
- Manage service suppliers e.g. monitoring agencies, news management system suppliers, photographic services, graphic design, print buying and digital advertising.
- Seek out new communication approaches to increase public confidence and satisfaction in police services utilising a range of channels.
- Establish and maintain professional and positive working relationships with key stakeholders, including media organisations, partners and community-based organisations to extend the reach of police communications. Negotiate and consult with both internal and external stakeholders to protect and manage risks to the reputation of the forces. In particular, manage and enhance the reputation of the forces through local, national and international, specialist, social and digital media.
- Provide effective and efficient written communications and information which positively and proactively promote the forces, build public confidence and enhance community safety and reassurance through communication channels and products to reach internal and external audiences.
- Provide specialist advice and support to the Operational Communications team. Undertake other duties commensurate with the nature, level of responsibility and grading of this post. Deputise for the Operational Communications Manager as required.
- Educated to A level or equivalent qualification level.
- Extensive knowledge of media law, ethics and codes of conduct and an understanding of the production, distribution and consumption of all forms of media, including new and multi media.
- Knowledge of internal, marketing, digital and social media communications.
- Experience of delivering operational communications, including crisis and reputation communications management and communications strategy development and delivery within a large and complex organisation.
- Experience of communications campaign development, reputation management, digital communications delivery (including social media) and internal communications.
- Experience of commissioning and managing service providers e.g. monitoring agencies, news management system suppliers, photographic services, graphic design, print buying and digital advertising.
- Experience of providing training to enhance the communication capability and capacity of the organisation's workforce.
- Experience of leading communication projects and initiatives from concept to implementation and evaluation.
- Experience of using local, regional and national media coverage and other publications to deliver organisational aims and objectives.
- Experience of delivering tactical communication plans to effectively manage complex, high profile, fast moving and politically sensitive incidents or operations.
- Experience of working in an emergency service or similar fast-paced communications environment.
- A degree in a specialist relevant subject such as communications, journalism or media or a relevant professional qualification, e.g. NCTJ.
- Experience of developing and maintaining relationships with key communication stakeholders across the organisation, governance bodies, local government and key media.
- Experience of project management.
- High level of strategic thinking and analysis
- Exemplary verbal and written communication skills
- High level of influencing and interpersonal skills
- Ability to identify and deal with sensitive issues
- Ability to work to a deadline and under pressure
- High level of creatively / innovative thinking