PR and Communications Manager

04 Aug 2017
15 Aug 2017
Job Type
Contract Type
Things move fast here at Halfords! Have you got the pace, experience and drive to move with us?

We have a fantastic opportunity for a PR & Communications Manager within the PR team at our Support Centre in Redditch.

This role brings together PR, blogger outreach and CSR, with a great mix of strategic thinking and hands on activity. Leading on Group Cycling PR, it is also responsible for local and Republic of Ireland PR, blogger outreach, PR monitoring and evaluation, charity partnerships and deputising for Head of Communications.

Reporting into the Head of Communications, key responsibilities of the role include;

Accountable for the development and delivery of a PR plan to drive awareness, footfall and sales for Halfords Group Cycling, as well as local PR and Republic of Ireland

Development and delivery of relevant media events, press releases and flashes to promote Halfords strategic priorities, products, ranges and interests

Drive LFL improvements in share of voice, key messages, as well as product reviews / endorsements in areas of responsibility

Identify opportunities arising from the news agenda and actively seek opportunities to maximise relationships with partners, bodies and ambassadors

Represent Halfords with media and other bodies /partners as appropriate

Development of an outreach programme for bloggers, working closely with SEO

A lead role in the Communications team, working collaboratively to ensure that plans are aligned across Marketing, Digital, Consumer, Public Affairs

Development of our charity partnerships and a programme of school bike donations, supporting Head of Communications on CSR related projects

PR department projects, processes and systems, including sample, courier and any bike build requirements

PR monitoring and evaluation

Deputy for Head of Communications and support on Crisis Management