Product Marketing Manager

Recruiter
Anderson Scott Solutions Ltd
Location
Heathwaen
Salary
£35,000 per annum
Posted
29 Jul 2017
Closes
20 Sep 2017
Sector
General
Contract Type
Full Time

Product Marketing Manager

Shrewsbury

£35,000 - £50,000 plus other benefits

My Shrewsbury based client is looking to recruit an experienced Product Marketing Manager to join its well established organisation.

The main purpose of the role is to proactively manage a wide and varied portfolio of products and deliver innovative marketing activities that will grow Market Share, increase GP and maximise the wallet share from our existing customers. This is a marketing role with the responsibility for the management of the full product range from Introduction to discontinuation and the elements of the marketing mix in order to support growth ambitions.

Essential Skills / Experience

  • Previous experience in a similar role, ideally with a Marketing qualification
  • Able to manage large product ranges
  • Product lifestyle management and a solid understanding of the lifestyle process and how to maximise growth and customer retention
  • Working with a direct sales force to produce and execute product campaigns
  • Managing ecommerce b2b channels
  • Understanding of strategic marketing activities and concepts within a business to business SME
  • A strong commercial acumen with the ability to assess the viability of products and opportunities
  • Ability to think strategically
  • Knowledge of Word, Excel, PowerPoint and publisher, a knowledge of SAP and Megento is also an advantage

Key responsibilities

  • Strategic sourcing and introduction of new products to grow sales and increase GP
  • Develop and execute go-to-market plans for key product segments, including creation, execution and review of product focused campaigns.
  • Carry out an ongoing phase out / rationalisation / extensions program
  • Manage an ongoing pricing strategy across sectors and channels and create tools to support sales including price books
  • Monitor and manage product performance
  • Manage the ongoing performance and development of own brand portfolio
  • Conduct competitor analysis

To apply for this position please contact Sarah Dyehouse at Anderson Scott Solutions