Campaign Manager - Brand and Social Media
Reporting to the Marketing Manager in the brand/offline marketing team, the overall purpose of this role is to oversee the social media marketing plan in order to drive engagement, enquiries, and ultimately sales.
You will need to design and implement strategies and tactics that will grow, engage and retain followers. This will involve managing standalone social campaigns as well as providing social media support to other marketing activity. This will be achieved through both brand and direct response creative and will include content production - which may be turning research into sharable infographics, producing short videos, or maybe sharing an interview.
You will be expected to take full ownership and to analyse and report on campaign performance, habits and behaviour of visitors and constantly strive to test, learn and improve on the company's approach to help ensure the achievement of targets.
Key Performance Dimensions
- Achievement of social metric targets on campaigns;
- Social coverage and engagement at a local and national level;
- Delivery of campaigns on time and within budget;
- Effective management of IT resources, agencies and suppliers;
- Clear online improvements derived from gathered insights
A a good general marketing understanding is desired, as naturally the role may spill over onto additional marketing campaigns.
The role is going to have a very strong slant to Social Media. Ccommunity management and customer care are not part of the role but you will need to work with the Client Care team to ensure alignment and complete customer care is achieved, and help shape some of the guidelines and engagement processes as the client starts to venture into social engagement for the first time.
If you feel you have the experience to excel in the above specification and you are looking for the next challenge or a side step into a FTSE 250 business, please get in touch.
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